Motif organized its 9th Annual Motif Charity Walk 2011 on Sunday, February 13, 2011. The 5 km walk / 10 km run that was flagged off from the L. D. College of Engineering ground passed by the B. K. School of Management, Vijay Char Rasta, Helmet Char Rasta, Blind Men’s Association, IIMA and PRL. This event provides a transparent platform to individuals and companies to come together to promote health awareness and raise funds for different NGOs every year.
7000 participants registered this year. Rs. 79.5 lacs were raised through individual contributions and corporate sponsorship, including Motif’s matching contribution of Rs. 150 for every registered participant.
The beneficiary NGOs of this year’s walk were:
- Andh Kalyan Kendra
- Gujarat AIDS Awareness and Prevention Unit (GAP)
- National Society for Equal Opportunities for the Handicapped
- School for Deaf-Mutes Society
- VISAMO Kids Foundation