Motif organized its 8th Annual Motif Charity Walk 2010 on Sunday, February 14, 2010. The 5 km walk / 8 km run that was flagged off from the ATIRA main building, passed by the Ahmedabad Management Association, Panjrapole, L.D. Engineering College, Physical Research Laboratories and IIM-A.

8500 participants registered this year. Rs. 45.50 lacs were raised through individual contributions and corporate sponsorship, including Motif’s matching contribution of Rs. 100 for every registered participant.

The beneficiary NGO’s of this year’s walk were:

• Apang Manav Mandal
• Gramshree Trust
• Navjeevan Charitable Trust
• Society for The Welfare of The Mentally Retarded
• Swavalamban Trust