On Sunday, 3rd February, 2008, Motif held its 6th Annual Motif Charity Walk – 2008. Around 3,000 citizens of Ahmedabad came together in the early morning on this cold winter day to participate in a 5 km walk / 8 km run for a noble cause.

This annual event is close to Motif’s heart and instills a great sense of pride in its employees, all of whom volunteer to help organize and execute it. As it always does, this year’s walk started with a school children’s band playing music, followed by the release of hundreds of balloons into the air. Many enthusiastic supporters cheered the participants throughout the walk/run, creating a festive atmosphere. The event ended with prizes distributed under various categories for the walk and the lucky draw. Every year, Motif identifies a different beneficiary – a not-for-profit charitable/social/non government organization (NGO) working towards the development of underprivileged children of the city. This year, the two identified beneficiaries were:

Both these NGOs work for the education of the under-privileged children.

This year’s walk was a roaring success, with a record collection of Rs. 17.52 lacs (US$ 44,509). This amount was raised through sponsors and individual contributions, including Motif’s matching of each registered participant’s contribution. The total amount raised over the last six years now exceeds Rs.52.43 lacs (US$ 122,096).

At the event, Kaushal Mehta, Founder and Chairman, Motif, Inc. said, “It gives me immense pleasure to see the overwhelming response to our 6th Annual Motif Charity Walk. This event provides a platform for individual citizens and companies to come together to make a difference in our society. The primary objective still remains health awareness since a healthy society is a progressive society. I am proud of team Motif for organizing such a meticulous event. I thank all participants and sponsors for their continued support."