Motif organized its 3rd Annual Motif Charity Walk - 2005 which was held on Sunday, February 13, 2005 for Tsunami relief efforts. Over 1,400 citizens of the city and various sponsors contributed towards this noble cause. Motif matched the funds collected from participants and the entire collection was donated to Times Foundation Tsunami Relief Fund (www.timesfoundation.org) a Times Group company, the leading Indian news publication company.
The Motif Charity Walk has now become an integral activity of the city and is held on the second Sunday of February every year. Each year, Motif has consistently received higher participation from citizens and sponsors and collected higher funds for charity. It has also brought a lot of satisfaction and very high sense of belonging to all Motif employees.